About Racing Heroes

Racing Heroes was born out of a passion for cars, a need to create, and a desire to be inspired and form a community.

We’ve been passionate about cars for longer than we can remember. In 2006, we founded an online store for model cars, which quickly became one of the largest online stores for die-cast car collectors in Scandinavia.

In 2014 we relocated to the United States and in 2016 we founded Racing Heroes. Racing Heroes is a carefully curated online boutique that focuses on high-end diecast cars for automobile enthusiasts everywhere. Racing Heroes is your approachable avenue to the finest model cars—built with premium materials, meticulous attention to detail, and precise manufacturing.

Today Racing Heroes ships to returning customers all over the world. Each product we ship is carefully inspected before being carefully packaged and dispatched to its new owner. Our warehouse is in Boise, Idaho.

Jaguar diecast car


We love connecting with our customers. Don’t hesitate to drop us a line if you have any questions.

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